Juan David Arango

E-commerce & Digital Marketing Executive

About

Highly accomplished E-commerce and Digital Marketing Executive with over 15 years of progressive experience, renowned for driving significant growth and conversion across diverse online platforms. As a CEO and Founder, I have generated over $4.6 billion COP in cumulative sales and dispatched over 65,000 orders by strategically leveraging marketplaces, proprietary stores, and dropshipping models. Expert in implementing AI-driven automation, advanced SEO/SEM, and data-backed digital campaigns to optimize user experience and deliver measurable business outcomes.

Work Experience

CEO & Founder

Seller360Grados

Jan 2018 - Present

Founded and led Seller360Grados, an e-learning and consulting platform focused on optimizing online sales for entrepreneurs and businesses.

  • Developed and implemented personalized e-commerce, dropshipping, and digital marketing strategies, including SEO/SEM and targeted campaigns on Facebook Ads and Google Ads.
  • Built comprehensive digital ecosystems for businesses, integrating marketplaces like Shopify and WordPress to maximize sales channels.
  • Executed high-performing digital campaigns with a cost-per-result of $9,171 COP, generating over 1.6 million impressions and a 2.13% CTR, optimized with conversion funnels and VSL landing pages.
  • Implemented AI-driven automations and WhatsApp flows, significantly improving conversion rates for cash-on-delivery e-commerce stores.

Digital Marketing Consultant

Self-Employed

Jan 2016 - Present

Provided expert digital marketing consulting, empowering businesses to establish and optimize digital sales ecosystems.

  • Implemented advanced SEO/SEM strategies and managed high-impact campaigns on Facebook Ads and Google Ads to enhance online visibility.
  • Optimized digital campaigns using advanced analytics, driving improved performance and ROI.
  • Advised clients on developing high-converting online stores using Shopify and WordPress platforms.
  • Developed persuasive digital content strategies that significantly increased conversion rates for clients.

CEO

e 7 company sas

Jan 2013 - Present

Led e 7 company sas, an e-commerce and product distribution company, managing multiple sales channels and achieving significant market positioning.

  • Oversaw over $4.6 billion COP in cumulative sales across Shopify, Mercado Libre, Falabella, Elenas, and proprietary e-commerce platforms.
  • Dispatched over 65,000 orders across Colombia and Latin America through dropshipping, fulfillment, and omnichannel logistics strategies.
  • Positioned the company as the second largest supplier on Elenas Colombia, achieving over $1.58 billion COP in sales and fulfilling 21,200 orders for 18,100 active entrepreneurs.
  • Generated over $1.42 billion COP in sales and processed over 40,000 orders on Mercado Libre since 2023 through high-volume products and targeted advertising campaigns.
  • Achieved $231 million COP in sales and dispatched 3,991 units on Falabella within one year, boosting brand visibility and conversion.

Professional Graphic Designer

Self-Employed

Jan 2010 - Dec 2016

Created compelling visual content for advertising campaigns and e-commerce platforms, enhancing brand engagement and conversion.

  • Produced high-quality product photography, video edits, and engaging graphic assets for social media and e-commerce platforms.
  • Conceptualized and designed creative assets that significantly boosted user engagement and conversion rates.

Education

Administración de Mercadeo y Publicidad

Universidad Andina

Jan 2011 - May 2016

Marketing Comercial y Estratégico

Universidad Andina

Jan 2015 - Dec 2015

Languages

Spanish

Skills

E-commerce Platforms

  • Shopify
  • WooCommerce
  • WordPress
  • Webflow
  • Mercado Libre
  • Falabella
  • Elenas

Digital Marketing

  • SEO
  • SEM
  • Google Ads
  • Meta Ads
  • TikTok Ads
  • Conversion Funnels
  • Landing Pages VSL
  • Dropshipping
  • Fulfillment
  • Omnichannel Logistics

Artificial Intelligence & Automation

  • AI Automation
  • AI Applied to E-commerce
  • Chatbot Development
  • WhatsApp Flows

Graphic Design & Multimedia

  • Graphic Design Tools
  • Product Photography
  • Video Editing
  • 2D Animation

Business Strategy

  • Strategic Thinking
  • Project Leadership
  • Complex Problem Solving
  • Adaptation to New Technologies

Communication

  • Effective Communication

Interests

Digital Transformation

  • Business Digital Transformation
  • E-commerce Innovation
  • Process Automation with AI
  • New Technologies for Online Store Scaling
  • AI Applied to Marketing
  • Growth Hacking & Funnel Optimization
  • Strategic SEO Positioning
  • Headless Commerce & Modern Web Architecture
  • Digital Education & Entrepreneur Mentorship
  • Purpose-Driven Brand Creation
  • Monetization through Content & Digital Platforms

User Experience

  • Conversion-Centric UX/UI Design
  • User Experience Improvement